16 April, 2009
Updated descriptions for subaffiliates and clarified commission terms in affiliate program support pages (referenced by the Affiliate Agreement).
Defined referral tracking lifetime in affiliate program support pages (referenced by the Affiliate Agreement). Lifetime is 120 days from last referred visit when cookies are enabled and 14 days without cookies.
26 January, 2010
Added paragraphs related to FTC regulation:
16. Federal Trade Commission Rules Regarding Endorsements and Testimonials. The Federal Trade Commission classifies you as an "endorser" for our products or services that you market as our affiliate. Accordingly, you are required to disclose your "material connections" with us in your capacity as our affiliate. This means, among other things, that you should disclose the fact that you are compensated for promoting our products and services. You agree to comply strictly with all FTC requirements in your affiliate marketing activities. Refer to the following FTC publications for guidance: (i) Guides Concerning the Use of Endorsements and Testimonials in Advertising (http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf), and (ii)Dot Com Disclosures (http://ftc.gov/bcp/edu/pubs/business/ecommerce/bus41.pdf). You may also contact us if you have questions regarding these requirements.
17. Federal Trade Commission Rules Regarding Truthful and Non-Deceptive Advertising. The Federal Trade Commission (FTC) and various state laws prohibit advertising that is false or misleading. Accordingly, you are required to substantiate your advertising claims prior to dissemination to state these claims in clear language that is both true and also not misleading. You agree to comply strictly with all FTC and state law requirements in your affiliate marketing activities. Refer to the following FTC publication for guidance: Advertising and Marketing on the Internet: Rules of the Road (http://ftc.gov/bcp/edu/pubs/business/ecommerce/bus28.shtm). You may also contact us if you have questions regarding these requirements.
18. Consent to Release of Information. You agree that we may provide information about you and your affiliate relationship with us (i) to any governmental or regulatory agency that is investigating your affiliate marketing methods, procedures, or communications, and (ii) to any private person or organization which we believe may have a good faith claim based on your affiliate marketing methods, procedures, or communications.